Sony Has Its Head in the Sand!
Nintendo’s Wii game system continues to outsell its competitors by wide margins. Nintendo has sold 2.8 million consoles versus 1.2 million PS3s for the first 5 months of 2008. That means Nintendo has sold over two times the consoles of their nearest competitor!
So, when you’re losing by those margins how do you answer the market? If you’re Sony you simply deny you’re in competition. Howard Stringer, CEO of Sony, said, “I’ve played a Nintendo Wii … [and] I don’t see it as a competitor. It’s more of an expensive niche game device. We’re selling a lot of Playstation 3s now and it’s still the best way to buy a Blu-ray player.”
Amazing! This is all spin, of course. It also shows how dire the situation really is for Sony and its PS3 when the only good thing that can be said for his own game console is that has some appeal as a consumer electronics product. Interestingly enough when a PS3 is purchased by someone wanting to use it as a consumer electronics device they discover that its wireless contollers use bluetooth not IR making it incompatible with universal remote controls. This predicament is one reason why accessory manufacturers have BT remotes.
So, what is the future for the PS3? Well, it looks more and more likely third place, despite the fact that Sony beat out the Xbox for the first five months. Microsoft has reacted and brought out a 60 gb version of the Xbox. Sony has yet to offer any strategy to support its product. This will be the year for breakout games for the PS3 if it will happen at all.
Sony will be sorry if it intends to rely on Blur-ay as a strategy. Blur-ay is not going to succeed as a monolithic standard. There is little doubt that downloads and electronic delivery are the future for all kinds of movies and entertainment. Blur-ay and other formats are only useful as a back-up for electronic downloads.
The only innovation Sony has delivered to the masses in the last few years is the rootkit. The corporate culture lacks the ingenuity to bring anything novel to market.
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