Comments on: Why the Album Can’t be Saved http://www.speec.mobi/archive/riaa/why-the-album-cant-be-saved/ A Blog About Everything, Finance, Business, Technology, Entertainment, & Disney Sun, 29 May 2011 02:06:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jake http://www.speec.mobi/archive/riaa/why-the-album-cant-be-saved/comment-page-1/#comment-34 Jake Thu, 24 Apr 2008 03:07:13 +0000 http://www.speec.mobi/?p=37#comment-34 What is your website? I'll link to it. Thanks, I appreciate the compliment. If you liked this article - you should check the archives for the "Great Music Bubble" article. http://www.speec.mobi/index.php/archive/business/the-great-music-bubble-of-the-1990s/ On your other point, the sale/lease of catalogs is another attempt at bundling, except this time the label is attempting to bundle the entire back catalog along with new music. Bundling is always resisted/resented by the consumer. An exception to this is the Apple model of selling computers and music. Apple makes believers out of its customers - and even had employees called "evangelists" whose task was to convert customers. If the single continues to be loss leader (or is always sold at a loss), the question becomes to what is it leading the customer? For the music industry generally, that is the nut to crack. Before it really was leading to the sale of the album. What else can be sold to the customer - the back catalog, tour merchandise, other tracks from other acts? Major labels are going to have a very hard time in the new environment. Their marketing/development services are not a valuable as they once were. The back catalog is even disappearing as bands independently re-record their music. What is your website? I’ll link to it. Thanks, I appreciate the compliment. If you liked this article – you should check the archives for the “Great Music Bubble” article.

http://www.speec.mobi/index.php/archive/business/the-great-music-bubble-of-the-1990s/

On your other point, the sale/lease of catalogs is another attempt at bundling, except this time the label is attempting to bundle the entire back catalog along with new music. Bundling is always resisted/resented by the consumer. An exception to this is the Apple model of selling computers and music. Apple makes believers out of its customers – and even had employees called “evangelists” whose task was to convert customers.

If the single continues to be loss leader (or is always sold at a loss), the question becomes to what is it leading the customer? For the music industry generally, that is the nut to crack. Before it really was leading to the sale of the album. What else can be sold to the customer – the back catalog, tour merchandise, other tracks from other acts?

Major labels are going to have a very hard time in the new environment. Their marketing/development services are not a valuable as they once were. The back catalog is even disappearing as bands independently re-record their music.

]]> By: mmendoza http://www.speec.mobi/archive/riaa/why-the-album-cant-be-saved/comment-page-1/#comment-33 mmendoza Thu, 24 Apr 2008 00:50:31 +0000 http://www.speec.mobi/?p=37#comment-33 Excellent article Jake. I am an independent musician and partner in a small indie label in Los Angeles called Fried Roots. We, too, asked the question of what new pricing model or package would attract better sales. You state a great point with the amount of information out there, buyers really get to see if its worth it. I remember back in the early 90's buying a cassette single and then being fooled when I bought an album that sounded nothing like its single. Im curious to see what angles the majors are going to play. I hear the new thing is selling catalogs of music to ISP's and having them charge customers on their monthly cable bill. Music at a Freemium. Excellent article Jake. I am an independent musician and partner in a small indie label in Los Angeles called Fried Roots. We, too, asked the question of what new pricing model or package would attract better sales.

You state a great point with the amount of information out there, buyers really get to see if its worth it. I remember back in the early 90′s buying a cassette single and then being fooled when I bought an album that sounded nothing like its single.

Im curious to see what angles the majors are going to play. I hear the new thing is selling catalogs of music to ISP’s and having them charge customers on their monthly cable bill. Music at a Freemium.

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